Most founders don’t ignore PR.

They underestimate it.

So they hand it over.

To someone junior. Someone who can reply to emails. Someone who “can manage it for now”.

Sometimes, an intern.

No. Founders are not careless. But sometimes PR looks easy.

• Reply to queries.
• Share updates.
• Get coverage.

That’s the assumption.

👉🏻 They don’t realise that PR isn’t a task. It’s judgment.

• One sentence phrased poorly.
• One response sent too fast.
• One story shared without context.

And suddenly, you’re no longer building a reputation. You’re explaining yourself.

Good PR goes unnoticed. Bad PR gets remembered.

👉🏻 That’s why delegating PR too early isn’t a cost-saving move. It’s a risk most founders only understand after it’s too late.