Everyone keeps saying PR helps you grow faster.

That belief alone has ruined more brands than bad execution ever has.

Because the truth is, PR doesn’t make you ready. It shows whether you already are.

That’s it.

I work closely with founders when they’re thinking about visibility.

And this is the mistake I see again and again.

They think PR will:

• clean up unclear positioning
• create credibility
• buy them time to “figure things out later.”

It won’t.

Once you step into visibility, everything speeds up.

The good parts. And the gaps you were hoping to fix in silence.

PR doesn’t give you control. It removes it.

There’s no “we’ll refine this after coverage.” No hiding behind momentum.

People see what’s there. And they remember it.

PR isn’t a growth lever. It’s a stress test.

That’s the trade most founders don’t see early enough.